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Technology has redefined every single methodology of human interaction in the past few years after a significant rise of the internet. The beginning of the web in the early 90s was a major success for the corporate sector. But it was still an out-of-reach aspect for the masses. Fortunately, things took a drastic turn in the first decade of the…
Every single marketing strategy created in the world so far is hinged on the idea of a voice being heard by the right set of crowds. Millennials these days are very demanding. They always seek a significant form of communication to connect with a business or a service provider. With the massive evaluation of numerous customer engagement modes, print media…
Shopify made its first appearance in the digital marketing arena in 2006 after its creators made a revolutionary realization in terms of technology and its applications. It was the time when two entrepreneurs were working on developing an online store for snowboarding equipment. They came across the devastating lack of options for developing a customer-friendly shopping website. They couldn’t find…
Words like accessibility and convenience don’t even begin to contemplate the actual scale of efficiency WordPress can provide to development professionals. Started in 2003, WordPress is a globally recognized open-source content management system used by millions of developers for website development. It is one of the most convenient and user-friendly CMS tools that allows users to build a robust back-end…
There was a time when terms like voice search engine optimization and artificial intelligence were considered a remote approach. It was nearly improbable for digital marketing experts to use these technological advancements in optimal campaign implementation. But the tables have turned in a retrospective way. Every seemingly distant technology is getting an upper hand with slight modifications with the latest…
With every other store going online, the eCommerce industry has taken a drastic turn in the past few years. It is worth noticing that there are plenty of web development platforms for building all kinds of online shops,. And yet their cost and configuration put a question mark on their usability. PrestaShop is a free open-source CMS backed by a…
You see something on the internet, immediately decide to buy it and everything else becomes the story of a few clicks. On the other side of the road, the selling entity can conveniently receive the notification and send your order to your doorstep even if it is a thousand miles away. This enormous hypothetical aperture between a buyer and seller…
How Important is Email Marketing for Your Business? Every click is a wish. Every unread email is a genie in a bottle. When did you last open your email? Do you have a social handle that is not linked with one of your email ids? In 2019, the number of global e-mail users amounted to 3.9 billion (Statista). Internet technology…
According to GSMA real-time intelligence data, today, 5.28 bn people have a mobile device in the world. This means that 67.95% of the world’s population has a mobile device. India is the second-largest consumer of smartphones after China. The smartphone market is estimated to grow many folds in the upcoming years. In present times, it is not restricted until being…
In today’s digital world, social media is becoming an important factor in internet marketing. It has become the finest and easiest medium to reach billions of customers across the globe. Social media handles have developed into an entire marketing space. It is vast yet effective. Whether there is a campaign or you are selling a product, social media has made…
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