Is Content Created By AI Harmful To SEO?
SEO is a procedure that increases the amount of search engine traffic that a website receives. Getting leads and turning them into sales is a crucial resource for contemporary firms. To make their websites easier to find online, several companies have already optimized them. However, given the popularity of AI-generated content, companies need to reevaluate how SEO and this content are related. In this post, we investigate the potential effects of AI-generated content on SEO and offer advice on how to make the most of these tools.
What Is AI-Generated Content?
Any content produced by artificial intelligence (AI) is referred to as AI-generated content. The most well-known AI-related apps include ChatGPT and Jasper AI. These applications search the internet for pertinent information in response to a human user’s command and quickly translate it into text that can be sent to any other platform. Naturally, corporations have seized this chance to produce more content quickly and cheaply. But is this a wise move, and how will it affect your revenue in the long run?
What Does Google Say?
When Google’s Search Advocate, John Mueller, declared that AI-generated content was deemed spam and was against their standards in 2022. Companies that relied (however much) on AI generators to help them create content were put into utter disarray. This meant that AI-generated content would hurt firms’ marketing efforts rather than aiding their SEO efforts. However, many companies were adopting AI-generated content for SEO without any problems, as the Search Engine Journal noted.
Google changed its position on companies employing AI-generated content a year later. They claimed that their problem was with companies adopting AI only to boost their search engine rankings without taking into account the caliber of the content they are creating. However, if companies were employing AI to provide pertinent, helpful information, Google would have no problem with this and would not punish a firm for using these applications.
In light of this, should you ignore AI-generated content for SEO purposes?
What Will Be Favourable To You? Pros Of Using AI
The majority of things in life depend on consistency, but appearing higher on search engine results pages is particularly crucial. Posting regularly and publishing material that is pertinent to your brand are two strategies for maintaining consistency. You may need to experiment to find the correct balance in terms of posting frequency. It will mostly rely on the type of material you are producing and the goals you are trying to achieve. Additionally, you want to ensure that your material makes sense for your company and will be helpful to potential consumers. You may create more material more regularly by using AI generators, which can improve your search engine rating.
You can also read: Why Is Content Marketing Important?
Trending keywords for a specific topic are excellently highlighted by AI content creators. The usage of keywords in SEO increases the discoverability of material by helping users quickly understand the subject matter. A crucial phase in online content marketing, keyword research takes a lot of time from content producers, but AI generators can create these keywords in a matter of minutes. In fact, several websites let users put an article into their system, which then chooses the appropriate keywords for the piece. SEO requires the inclusion of pertinent keywords, whether or not those keywords are produced by AI.
What Will Be Against You? Cons Of Using AI
Although AI content generators may appear to be the perfect solution to the problems associated with content generation, you should keep in mind that these tools are still in their early stages and as such, they still have certain limitations. For instance, AI frequently disseminates incorrect or erroneous information. For when one AI content generator misrepresented whose telescope captured the first images of a planet outside of our solar system, precipitating a dramatic drop in the parent company’s stock. Although this is a very small error, it does indicate the possibility that AI content producers might make mistakes, which could have a significant negative effect on your reputation.
Additionally, we must keep in mind that they are robots and do not yet have the same spectrum of emotions as people. Irony, comedy, and sarcasm are not something they can comprehend or generate. As a result, their writing comes out as quite superficial. This isn’t the best situation for companies who need to use sales copy or other methods to appeal to the emotions of their clients. Sales copy focuses on narratives that address clients’ problems and provide solutions. As emphasized, storytelling and copywriting require a human touch since they are both extremely human endeavors. AI simply cannot mimic emotion.
AI-Generated Content: How to Use It for SEO
Whether or if you use AI generators is completely up to you. Here are some suggestions to help you achieve the greatest results if you do decide to utilize them.
- Let AI reveal popular terms in your sector. Afterward, employ these keywords in your content creation to improve SEO.
- Create outlines using AI generators for your authors to follow. This speeds up content creation while minimizing any issues that may arise from AI creating content from the start.
- Before posting, check and edit your writing. If you do choose to use AI writers to create posts for you, be sure to carefully review the content for accuracy and free of grammatical mistakes before publishing.
Is it better to employ AI to create SEO content or to entirely ignore it? We support the middle ground as it exists. AI is a useful tool that may aid your company. Go ahead and use it to augment your company’s entire content-producing process. However, be sure to closely monitor it to guarantee that your SEO material is pertinent and helpful, and thoroughly examine every content produced by AI before release.