According to GSMA real-time intelligence data, today, 5.28 bn people have a mobile device in the world. This means that 67.95% of the world’s population has a mobile device. India is the second-largest consumer of smartphones after China. The smartphone market is estimated to grow many folds in the upcoming years. In present times, it is not restricted until being just a medium of communication or entertainment. It will not be inaccurate if I would say that people are getting addicted to mobile phone usage. This quickly expanding industry aims at connecting people across geographies. More and more people are getting connected to the internet through these smartphones. Can you imagine a task that cannot be done on your smartphone?
Well, the answer is a straight NO! There is hardly anything that surpasses the usability of mobile phones and the repose it offers. Every other customer, stakeholders, businessmen, business associates, employees, or even local shopkeepers prefer using mobile devices for their establishments. Mobile devices are outdoing the time spent on computers. Another revolution in the industry is the acceding of mobile apps. The engagement of the mobile app is gaining more popularity when compared to desktop sites. Has this fact ever crossed your mind, why these mobile apps are all the rage in present times? Why do all the top-notch business organizations are leaning towards the feature-rich Mobile Applications sector? Let us find out the answers.
Boosts Users Engagement:
This can be said as one of the most important advantages of mobile applications. It helps in bridging the gap between the businesses and the clients. A mobile app is a foremost tool in building direct connectivity while planning marketing strategies for the business resulting in more accurate and direct interactions. With the help of mobile app technology, you can unswervingly interact with your customers on a personal front and send them notifications as and when possible. Once the customer finds the information relevant or interesting, then it will take no time for them to get fond of your business and turn loyal over time. This way, your venture and the customers will hit it off and the clients will opt for your brand whenever the need arises.
A second important feature of the mobile application is its easy access to the customers which enhances business familiarity in the market. It is the simplest method to send updates of new features or latest launches regarding your services or the products. It builds and maintains a strong bond between your customers and your organisation. It fosters a robust and loyal client base for your business’ bright future. This lets you calculate the present customers base and the potential customer base clearly. With the help of a mobile app, you can send personalised special offers or deals directly to your customers as per their likes or dislikes.
Shows value for Customers:
Valuing your customers helps in building a better grip in the market. After all, who doesn’t want to feel special? There is no profit in going for a rigorous procedure that makes no sense for the customers and generates no revenue for the company. Rather choose handiness, offer deals or rewards on the mobile apps to your customers. This will get you more downloads and traffic to your website.
Every now and then, the app developers introduce various features for different industries. There are push and in-app notifications that allow you to keep them updated or simply remain in touch with the customers. Nowadays, another tool for creating a bond of trust between the clients and the organization is a payment gateway. This is becoming a very popular component of mobile app development. Every app developer tries to keep it fast, secure, and user-friendly as these payment gateways carry authentic pieces of information about the customers.
Create Brand Awareness:
No one can deny the role of a mobile app in building awareness about a brand. Not only this but also the recognition. The mobile app contains every information about the brand and the latest features of it. It plays an important role in making the customers adapt to your product or services. This is a type of marketing only. Customers get familiar with your app and start recommending it to others.
Stand out amongst the competitors:
Presently, the size of the organisation doesn’t matter when it comes to mobile app marketing. Once you go digital and start offering the mobile or internet services to your customers, you indubitably stand out in the market. Mobile app services like payment gateways, latest features, birthday wishes and much more keep your customers intact without for a long run. These small measures will make your customers feel blissful and constant towards your company.
Nurture company-customer relationship:
There is no dearth of marketing strategies or advertisements in the markets or social media handles or pop-up notifications that can make you go perplexed while choosing a service or product. Such a big competition in the market results in the incalculable distraction among the customers and make the company lose their potential or a loyal customer. It is a better idea to craft a way to remain in constant touch of the customers and clear their mind. This can only be done with the help of a mobile application that keeps track of all the activities of the customers.
Transforming the retail experience:
Mobile app helps in transforming the retail experience and deliver distinctive customer experience through its mechanism. Not only this, a mobile app aids in diminishing the cut-throat competition without adding anything on the monetary front. This is a proven medium of increased revenue and profitability. There are several businesses that prefer to build a mobile app over a desktop website of their business which reduces the overall cost investment and doesn’t hamper the popularity.
For more information or queries, contact Trank Technologies and see your business growth soaring in no time. Our experienced professional provide you with a personalised low-cost solution in the given time limit.