10 Ways to Drive Organic Traffic to an eCommerce Website

Before anyone can shop your online store or avail themselves of your services, they have to be able to find it. According to studies, approximately 21% of business owners encounter low site traffic as their website’s biggest challenge. Businesses must diversify the ways to increased organic traffic and help prospective customers discover their website. 

In this comprehensive guide, you will find 10 proven ways to drive organic traffic to a website and turn your visitors into customers. Each traffic-boosting method is designed for a savvy digital audience and helps businesses build a modern online presence for their brands. 

What Is Organic Traffic?

Organic traffic to website refers to visitors who arrive at your website naturally through unpaid search engine results. This is the opposite of how traffic businesses gain from paid sources like Google’s search engine marketing. 

Whenever users search for particular keywords in Google or Bing, they will see your website in the SERP (search engine results page). Research has shown that 30% of organic traffic goes to highly ranked websites. However, organic traffic decreases when the user moves to the next page.

How Does A Good SEO Help In Organic Traffic To Website?

SEO (search engine optimization) is the best way to propel online success. It involves improving a website’s visibility in search engine result pages to achieve increased organic traffic and engagement. Although SEO may take weeks or even a few months to produce expected results, originating a strong SEO strategy is a very effective way to boost organic traffic. It can be highly advantageous for your business. 

Top 10 SEO Techniques Boost Organic Traffic To Website

Now that we know investing in SEO has the potential to improve any business’s marketing performance and increase traffic and sales. Let’s look at the best SEO tactics/ways to drive organic traffic to a website. 

1 – Quality Content

For organic traffic to be driven, you must create high-quality, engaging, consistent, and unique content that is appealing to your targeted audience. According to a study conducted by Semrush, 97% of respondents rated content marketing as an essential component of their overall marketing strategy. A comprehensive approach to content will help you draw in and keep the attention of your highly targeted audience. 

2 – Internal Linking

If you have an e-commerce project and are looking to employ one of the reputable eCommerce development agencies, ensure their SEO team has expertise in the best on-page SEO tactics, including internal linking. By linking your website’s products, categories, and pages internally, you can pass “link juice” and attract organic traffic. It helps users navigate your site and increases page views.  

3 – Detailed Product Description 

To rank higher on the Search Engine Result Pages (SERP) and drive traffic to your eCommerce website, you should be attentive when providing the most relevant product descriptions. A ranking product page is essential for eCommerce stores, since 50 percent of users return items if they do not match the description. When creating a product page, consider key elements such as featured image, product overview, reviews, and ratings.

4 – Enhanced Website Architecture

Website architecture is essential for any online store. To ensure the user can access your most pertinent product, your online store architecture requires the most appropriate navigation. Making relevant material available for visitors through a few clicks is one example of enhancing site architecture. Site navigation is often the first thing any user notices about your site. 

5 – Best URL Structure

As you begin to organize your site’s structure, one of the most important considerations is to manage your site’s URL structure as one of the first priorities. Be sure to use permalinks to make them appear in an orderly manner. As per the search engine’s recommendation, a good URL for a page should be less than 140 characters, including the target keyword. 

6 – Link-Building Strategy

Besides paying attention to on-page SEO techniques, backlinks are also a significant influencer on the search engine rankings and organic traffic to website, in addition to on-page SEO techniques. An off-page SEO technique involves including your website’s link in another website’s content to improve your search engine ranking. Make sure the content you are using to build links is original.

7 – Forums 

Many online discussion forums and social networking websites have emerged as a new source of increased organic traffic. In some of these communities, people can ask questions freely about any legal topic they are interested in, such as on Quora and Reddit. There are a sizable number of recognizable groups on these platforms, containing many engaged members willing to share their expertise with others. 

8 – Use Category Pages

eCommerce stores usually have category pages on their website. In an online store, category pages serve as a bridge between the homepage and product pages. To help your customers find all products in one place and enhance their shopping experience, you must partner with the eCommerce development services usa. A perfectly built category page includes category names, product images, featured image, etc.  

9 – Website Security 

A website needs to be secured via HTTPS for a good user experience. It is safer and more trusted due to security reasons. Additionally, regarding safety and privacy, online store owners are more secure if they are concerned about being hacked or receiving payment fraud. In short, HTTPS is an authentication for any website as it ensures an encrypted connection. 

10 – Social Media 

In recent years, social media has become one of the most popular means of quickly spreading information due to the widespread use of smartphones and other devices. Regardless of the business size, social media is heavily incorporated into all marketing plans to increased organic traffic to the company’s website. Nevertheless, social media is much more than a simple customer interaction method. 

Conclusion 

The measurement of organic traffic to the website does not require complicated calculations. Instead, the search engine Google provides an analytics tool that helps you collect all the data. Despite this, SEO has become one of the most widely used ways to drive organic traffic to a website. Several SEO techniques can help drive traffic to your website or online store, including keyword research, content creation, building quality backlinks, and providing an excellent user experience. If you apply these proven SEO techniques, you can ultimately improve your rank compared to your competitors.