We often come across the word “Digital Marketing” while browsing through for jobs or sitting in a promotional meeting of a product; it sure does sound smart and important but ever wondered what it means? In layman’s words, digital marketing is a kind of marketing strategy where the companies use digital platforms like Google ads, Instagram, Facebook ads, or other digital technologies for the promotion of their products/services. In this fast-moving online generation, digital marketing has become an integral part of product promotion strategies appointed by the execs of the top MNCs.
The motive of marketing is to hit the target customers at the right place at the right time and digital marketing makes reaching out to this online generation easier for the companies. There are various methods to channelize digital marketing, such as- Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay per Click (PPC), Email Marketing, Online PR, Inbound Marketing and many others.
Digital marketing has made promoting products and reaching out to customers more easy and efficient. It helps the companies to target the right demographic of the audience for their products or services by gathering information via social media and other internet platforms.
It has not only made reaching out to people easier but also in creating more impact among the target audience by understanding them more properly. Digital marketers try and drive maximum website traffic to create an online lead and spread maximum brand awareness. It allows the companies to reach out to a wider demographic of the audience without any hurdle of the geographical boundaries. Digital marketing is an important aspect of the growth, development, and expansion of a company.
The companies need to employ digital marketing combined with the right strategies, research, and tools to yield full advantage of the technology present at our dispense and to establish an impactful digital presence of the business.
Therefore, you should keep the following things in mind before selecting a digital marketing company:-
Identify your own needs:
The first step towards choosing a digital marketing company is by identifying what your requirements and expectations are from the company. How would you like to market, what demographics you want to cover, what message you want to convey, your budget, you need such as do you need web designing or do you need a new website or do you require a strategizing team or you develop your strategies? These are the questions you need to answer and clarify yourself first before moving forward.
Check how they manage their own business:
Before selecting a company you should run a background check on the company you wish to choose. Check how effectively and efficiently they work, their rankings on different search engine pages, connect them on LinkedIn, see their past work, their ad pop-ups and its rankings, etc.
Cross-check with other agencies about their performances and reputation and stalk their social media handles. If they are generating great results for their company they can certainly generate excellent numbers for yours too.
Give them a detailed Request for Purpose:
To have good results you need to make sure you provide a detailed Request For Purpose to the business. It helps them understand your needs and requirements and they work accordingly. Provide them with full details such as your company background and position, a summary of the required goals to achieve, details about the target audience and customers, your budget, deadlines and other clarifications.
Don’t just choose a brand or price, look for results:
While choosing a marketing company, do not just get lured by brands or prices, there may be great brands but unable to produce the desired results and you might find desired results at cheap or sometimes steep prices. Look into the past performances of the business and check out their result generation, choose them only if they satisfy your goal requirements.
Long term connection:
When it comes to digital marketing, it is good to choose someone who is in for the long haul. It shows integrity and consistency. Partnering with a digital marketer for a long term gives them a better understanding and they serve your needs better. It also helps in cost reduction and time consumption in training of new ones in the long run.
While choosing a digital marketer, you should keep in mind that this person has to have contacts with top business managers to employees and also have to hire tonnes of other people, to accomplish her task. To do this they must have polished public speaking skills and great communication and persuasion skills.
By 2020, all business houses will go digital and conventional marketing techniques would no longer be useful. Digital marketing is the future of marketing. With globalization, it not only allows a business to grow but also to expand internationally without hindrance by the geographical boundaries. Even the government is emphasizing more on digitization through various schemes and subsidies available to start-ups and digital companies. Digital marketing not only reduces the cost of marketing but also increases the interaction and engagement with the customers and helps to attract a larger group of the prospective audience. If a company is not digitized, it is most likely to have a low recognition and a poor brand image in the market. Hence, digital marketing is not only the hub in India but is going to change the entire demographic of conventional marketing all across the globe.